With MIPCOM in the rear view mirror and the industry now looking ahead to 2024, one thing is clear: spending on content from streamers and broadcasters is tightening. All the more reason, then, to explore how brands can be brought into the funding mix. As the...
Tapping into brand’s budgets can open up swathes of opportunities, with documentaries one area offering particular potential. TBI’s resident branded content expert, Luci Sanan, explores how it works. More brands are using television – by which I mean ‘video...
I was at a music festival at the weekend and adult rock fans were wearing Barbie T-shirts. I had pink nails. Like it or not, the Barbie movie is the epitome of cultural shift, curated by a brand; storytelling through the medium of brilliant entertainment Barbie,...
The global podcasting community recently gathered in London for the second ‘Podcast Show’ event. This was held at Islington’s iconic Business Design Centre and featured independent podcast creators, industry experts, talent, and exhibition booths from the likes...
The Great Garden Revolution The branded entertainment space is evolving and it is growing. Fast. More producers are stepping into this world and are somewhat underprepared for the challenge. But with the challenge, comes great revenue making opportunity....
‘Branded entertainment’ encapsulates a myriad of different models and outcomes. For many, it is synonymous with being a right old pain in the ass: a long, stressful process that they don’t really understand and so avoid However, we can’t ignore it. It’s an...
