Brand Entertainment, International Distribution & Digital Expertise

53 Degrees North Media is a media consultancy company set up by Luci Sanan, in 2023.

We maximise the potential of your rights, and secure distribution for brand-funded IP.

Clients include:
All3Media International, Mint & Co, Quintus Studios, Zinc Media, United Heroes Group, GramaFilm, Just So!, Ogilvy, K7 Media, Dentsu, Blanca Pictures, Better Known Entertainment, After Party Studios, Brinkworth Films, Wavelength Productions, Cow Shed Collective, Rocket Rights & more.

Services

International Distribution

Business development
Sourcing of rights and distribution deals
Commercial deal negotiation
Review of existing rights
Business Affairs services

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Brand Entertainment

Distribution strategy and implementation
Business development
Entertainment consultancy
Workshops
Business Affairs services

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About

Hi, I’m Luci. I am a commercially minded leader in international content with a passion for storytelling.

53 Degrees North Media is my consultancy company set up in 2023.

I am an international distribution & brand entertainment expert who really knows the international marketplace.

More about Luci

Blog

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Why brand entertainment will take centre stage in 2024

Oct 27, 2023

With MIPCOM in the rear view mirror and the industry now looking ahead to 2024, one thing is clear: spending on content from streamers and broadcasters is tightening. All the more reason, then, to explore how brands can be brought into the funding mix. As the content...

Why cutting a deal with brands can deliver on documentaries

Sep 15, 2023

Tapping into brand’s budgets can open up swathes of opportunities, with documentaries one area offering particular potential. TBI’s resident branded content expert, Luci Sanan, explores how it works. More brands are using television – by which I mean ‘video content’...

Let’s all be more Barbie

Aug 11, 2023

I was at a music festival at the weekend and adult rock fans were wearing Barbie T-shirts. I had pink nails. Like it or not, the Barbie movie is the epitome of cultural shift, curated by a brand; storytelling through the medium of brilliant entertainment Barbie, the...

Testimonials

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Luci was our ‘go to’ for help on a project. She was able to bring a great deal of knowledge to the project, from working with brands, to rights deals and commercial negotiations. Fun to work with, always willing to help, Luci was invaluable in helping us look at potential digital-first and brand-funded strategies as well introducing us to a number of new partners. We very much hope to work with Luci again soon.

Gerrit Kemming

Quintus Media

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Luci’s experience and understanding of the branded entertainment landscape is top class. It’s rare to find people with such diverse experience and perspective who can equally balance the commercial and creative realities of working in branded entertainment.

Simon Bell

JustSo

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Luci created effective distribution plans for AFPs for large global brands including IKEA, ABInBev and Heineken group and was instrumental in securing and implementing distribution for our AFPs. Luci’s unparalleled commercial and deal making knowledge has enabled clients to grow audience and see revenues from the commercialisation of their IP.

Mark Rosenegk

Global VP Brand Entertainment

Dentsu

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Her strategic understanding of rights value across territories/windows and her commercial acumen know no geographical borders. The fact that hundreds of producers, distributors, buyers and brand owners think so highly of her is testament to her work ethic, innovative thinking and incredible people skills.

Michael Iskas

Founder of The Story Lab & Antenna Studios

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Luci is the go-to for commercial know how when it comes to protecting and exploiting your rights. I worked with Luci for several years….She is very hard working, and a pleasure to work with, always wanting to help find strategic and simple solutions to problems. You can depend on Luci to provide effective distribution, branded entertainment and international rights support.

Robbie Ashcroft

Managing Partner

Free Turn

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Luci has been invaluable to us as a small, emerging indie helping us with our brand entertainment and development strategies. Her vast experience means she has highlighted new opportunities for our projects and the introductions she has made to her global network has really helped get shows off the ground.

Jamie Cowell

Head of Development

GramaFilm

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