Brand Entertainment, International Distribution & Digital Expertise

53 Degrees North Media is a media consultancy company set up by Luci Sanan, in 2023.

We maximise the potential of your rights, and secure distribution for brand-funded IP.

Clients include:
All3Media International, Mint & Co, Quintus Studios, Zinc Media, United Heroes Group, GramaFilm, Just So!, Ogilvy, K7 Media, Dentsu, Blanca Pictures, Better Known Entertainment, After Party Studios, Brinkworth Films, Wavelength Productions, Cow Shed Collective, Rocket Rights & more.


International Distribution

  • Business development
  • Sourcing of rights and distribution deals
  • Commercial deal negotiation
  • Review of existing rights
  • Business Affairs services

Brand Entertainment

  • Distribution strategy and implementation
  • Business development
  • Entertainment consultancy
  • Workshops
  • Business Affairs services


Hi, I’m Luci.  I am a commercially minded leader in international content with a passion for storytelling.

53 Degrees North Media is my consultancy company set up in 2023.

I am an international distribution & brand entertainment expert who really knows the international marketplace.


Podcasting,  cultural narrative & IP 

Podcasting,  cultural narrative & IP 

The global podcasting community recently gathered in London for the second ‘Podcast Show’ event.   This was held at Islington’s iconic Business Design Centre and featured independent podcast creators, industry experts, talent, and exhibition booths from the likes of...

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How to grow branded entertainment & avoid pitfalls

How to grow branded entertainment & avoid pitfalls

The Great Garden Revolution The branded entertainment space is evolving and it is growing. Fast. More producers are stepping into this world and are somewhat underprepared for the challenge. But with the challenge, comes great revenue making opportunity. Advertisers...

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Luci was our ‘go to’ for  help on a project. She was able to bring a great deal of knowledge to the project, from working with brands, to rights deals and commercial negotiations.  Fun to work with, always willing to help, Luci was invaluable in helping us look at potential digital-first and brand-funded strategies as well introducing us to a number of new partners.  We very much hope to work with Luci again soon.
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Gerrit Kemming
Quintus Media

Luci’s experience and understanding of the branded entertainment landscape is top class. It’s rare to find people with such diverse experience and perspective who can equally balance the commercial and creative realities of working in branded entertainment.

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Simon Bell

Luci created effective distribution plans for AFPs for large global brands including IKEA, ABInBev and Heineken group and was instrumental in securing and implementing distribution for our AFPs.   Luci’s unparalleled commercial and deal making knowledge has enabled clients to grow audience and see revenues from the commercialisation of their IP.

Mark Rosenegk
Global VP Brand Entertainment

Her strategic understanding of rights value across territories/windows and her commercial acumen know no geographical borders. The fact that hundreds of producers, distributors, buyers and brand owners think so highly of her is testament to her work ethic, innovative thinking and incredible people skills.

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Michael Iskas
Founder of The Story Lab & Antenna Studios

Luci is the go-to for commercial know how when it comes to protecting and exploiting your rights. I worked with Luci for several years….She is very hard working, and a pleasure to work with, always wanting to help find strategic and simple solutions to problems. You can depend on Luci to provide effective distribution, branded entertainment and international rights support.

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Robbie Ashcroft
Managing Partner
Free Turn

Luci has been invaluable to us as a small, emerging indie helping us with our brand entertainment and development strategies. Her vast experience means she has highlighted new opportunities for our projects and the introductions she has made to her global network has really helped get shows off the ground.

Jamie Cowell
Head of Development


Quintus Studios
Mint & Co
Lanca Pictures
After Party Studios
All3 Media

Get in Touch

We'd love to discuss how we can help