Brand Entertainment, International Distribution & Digital Expertise

We maximise the potential of your rights, and secure distribution for brand-funded IP.

Clients include:

- Brinkworth Films
- All3Media International
- Mint & Co
- Quintus Studios
- Zinc Media
- United Heroes Group
- GramaFilm
- Just So!
- Ogilvy
- K7 Media
- Dentsu Entertainment
- Billion Dollar Boy
- Blanca Pictures
- Better Known Entertainment
- After Party Studios
- Cow Shed Collective
- Rocket Rights
-Wavelength Productions
- Wieden & Kennedy
& more…

Services

International Distribution

  • Business development
  • Sourcing of rights and distribution deals
  • Commercial deal negotiation
  • Review of existing rights
  • Business Affairs services

Brand Entertainment

  • Distribution strategy and implementation
  • Business development
  • Entertainment consultancy
  • Workshops
  • Business Affairs services

About

Hi, I’m Luci.  I am a commercially minded leader in international content with a passion for storytelling.

53 Degrees North Media is my consultancy company, that I set up in 2023.

I am an international distribution & brand entertainment expert who really knows the international marketplace.

Blog

Why brand entertainment will take centre stage in 2024

Why brand entertainment will take centre stage in 2024

With MIPCOM in the rear view mirror and the industry now looking ahead to 2024, one thing is clear: spending on content from streamers and broadcasters is tightening. All the more reason, then, to explore how brands can be brought into the funding mix. As the content...

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Why cutting a deal with brands can deliver on documentaries

Why cutting a deal with brands can deliver on documentaries

Tapping into brand’s budgets can open up swathes of opportunities, with documentaries one area offering particular potential. TBI’s resident branded content expert, Luci Sanan, explores how it works. More brands are using television – by which I mean ‘video content’...

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Let’s all be more Barbie

Let’s all be more Barbie

I was at a music festival at the weekend and adult rock fans were wearing Barbie T-shirts. I had pink nails. Like it or not, the Barbie movie is the epitome of cultural shift, curated by a brand; storytelling through the medium of brilliant entertainment Barbie, the...

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Testimonials

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Luci was our ‘go to’ for help on a project. She was able to bring a great deal of knowledge to the project, from working with brands, to rights deals and commercial negotiations.  Fun to work with, always willing to help, Luci was invaluable in helping us look at potential digital-first and brand-funded strategies as well introducing us to a number of new partners.  We very much hope to work with Luci again soon.
Gerrit Kemming
Managing Director
Quintus Studios
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Luci’s experience and understanding of the branded entertainment landscape is top class. It’s rare to find people with such diverse experience and perspective who can equally balance the commercial and creative realities of working in branded entertainment.

Simon Bell
Managing Director
JustSo
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Luci created effective distribution plans for AFPs for large global brands including IKEA, ABInBev and Heineken group and was instrumental in securing and implementing distribution for our AFPs.   Luci’s unparalleled commercial and deal making knowledge has enabled clients to grow audience and see revenues from the commercialisation of their IP.

Mark Rosenegk
Global VP Brand Entertainment & Investment
Dentsu
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Her strategic understanding of rights value across territories/windows and her commercial acumen know no geographical borders. The fact that hundreds of producers, distributors, buyers and brand owners think so highly of her is a testament to her work ethic, innovative thinking and incredible people skills.

Michael Iskas
Co-founder & CEO Better Known Entertainment, Executive Producer Ex-founder & President The Story Lab Global, Ex-founder & CEO Antenna Studios'
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Luci is the go-to for commercial know how when it comes to protecting and exploiting your rights. I worked with Luci for several years….She is very hard working, and a pleasure to work with, always wanting to help find strategic and simple solutions to problems. You can depend on Luci to provide effective distribution, branded entertainment and international rights support.

Free Turn logo
Robbie Ashcroft
Managing Partner
Free Turn
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Luci has been invaluable to us as a small, emerging indie helping us with our brand entertainment and development strategies. Her vast experience means she has highlighted new opportunities for our projects and the introductions she has made to her global network has really helped get shows off the ground.

Jamie Cowell
Head of Development
GramaFilm

Partners

Gramafilm
dentsu
Quintus Studios
Mint & Co
Lanca Pictures
After Party Studios
All3 Media

Get in Touch

We'd love to discuss how we can help