53 Degrees North Media is my consultancy company, that I set up in 2023.
I am an international distribution & brand entertainment expert who really knows the international marketplace.
Hi, I’m Luci. I am a commercially minded leader in international content with a passion for storytelling.
53 Degrees North Media is my consultancy company, that I set up in 2023.
I am an international distribution & brand entertainment expert who really knows the international marketplace.
With MIPCOM in the rear view mirror and the industry now looking ahead to 2024, one thing is clear: spending on content from streamers and broadcasters is tightening. All the more reason, then, to explore how brands can be brought into the funding mix. As the content...
Tapping into brand’s budgets can open up swathes of opportunities, with documentaries one area offering particular potential. TBI’s resident branded content expert, Luci Sanan, explores how it works. More brands are using television – by which I mean ‘video content’...
I was at a music festival at the weekend and adult rock fans were wearing Barbie T-shirts. I had pink nails. Like it or not, the Barbie movie is the epitome of cultural shift, curated by a brand; storytelling through the medium of brilliant entertainment Barbie, the...