Distribution, Digital Strategy & Brand Entertainment.
53 Degrees North Media is a commercial consultancy founded in 2023 by Luci Sanan.
We can maximise revenue from your rights, define and implement digital strategy, secure distribution for brand-funded IP, create & implement AFP (‘ad funded programming’) & negotiate the best in commercial terms across the sector. We thrive from working with content that moves culture, positively disrupts, and generates value for all.
Based in the North of England, working globally.
The Great Garden Revolution The branded entertainment space is evolving and it is growing. Fast. More producers are stepping into this world and are somewhat underprepared for the challenge. But with the challenge, comes great revenue making opportunity. Advertisers...
‘Branded entertainment’ encapsulates a myriad of different models and outcomes. For many, it is synonymous with being a right old pain in the ass: a long, stressful process that they don’t really understand and so avoid However, we can’t ignore it. It’s an...
Luci stepped in on a complex digital deal requiring deep knowledge of UK commissioning rights and international distribution. She was fast, strategic and exceptionally informed. Few people understand these worlds as well as she does. Highly recommended.
I’ve worked with Luci and her clients on multiple occasions, including partnering with her to plan, launch and produce the Brand Entertainment Forum at Ad Week Europe. She is exceptionally hard-working and highly knowledgeable across multiple areas.
Luci’s experience and understanding of the branded entertainment landscape is top class. It’s rare to find people with such diverse experience and perspective who can equally balance the commercial and creative realities of working in branded entertainment.
Luci created effective distribution plans for AFPs for large global brands including IKEA, ABInBev and Heineken group and was instrumental in securing and implementing distribution for our AFPs. Luci’s unparalleled commercial and deal making knowledge has enabled clients to grow audience and see revenues from the commercialisation of their IP.
Her strategic understanding of rights value across territories/windows and her commercial acumen know no geographical borders. The fact that hundreds of producers, distributors, buyers and brand owners think so highly of her is a testament to her work ethic, innovative thinking and incredible people skills.
Luci is the go-to for commercial know how when it comes to protecting and exploiting your rights. I worked with Luci for several years….She is very hard working, and a pleasure to work with, always wanting to help find strategic and simple solutions to problems. You can depend on Luci to provide effective distribution, branded entertainment and international rights support.
Luci has been invaluable to us as a small, emerging indie helping us with our brand entertainment and development strategies. Her vast experience means she has highlighted new opportunities for our projects and the introductions she has made to her global network has really helped get shows off the ground.
